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Steve Mochel and his wife, Laura Shuler, parents of four teenage drivers and residents of Weston, co-founded Fresh Green Light in 2009 after leaving corporate marketing jobs with a mission to make teen drivers safer behind the wheel, according to a press release.
Since opening their first driving school in Rye, N.Y., the company has expanded into five communities in Connecticut and one in Lake Forest, Ill., with plans to open more.
“As parents, we instinctively worry and protect our children from the moment they are born,” said Mochel, who also serves as company CEO, in a press release. “Many parents don’t realize that getting behind the wheel of a car is the most dangerous situation their child will probably ever be in.”
“When our oldest son started to learn to drive, Steve and I noticed the curriculum hadn’t changed since 1949. This sparked the idea for a more modern driver’s education experience that’s more engaging, convenient, and more effective for teens and parents today,” added Shuler in a press release.
According to the AAA Foundation for Traffic Safety, teens have the highest automobile crash rate of any age group in the United States, killing more than 5,600 teens each year. The first year of driving is one of the most dangerous for teenagers, with 50 percent of teens reporting accidents within 12 months of getting their license. However, Fresh Green Light students report dramatically fewer accidents compared to the national average, according to a press release.
“Only 12.5 percent of our students report having an accident their first year on the road, but we won’t stop until it is zero.” Mochel said in a press release.
In Westport, Fresh Green Light will offer a state-of-the-art classroom at 1362 Post Road East, as well as offering its signature high-tech, one-on-one driver’s education training with convenient home pick-up and drop-off and online scheduling. The full program is $749, which includes a 30-hour safe-driving course and eight hours of private in-car instruction.
Learn more at www.freshgreenlight.com or call (203) 861-1188.
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