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Connecticut Audubon Society Unveils New Logo

FAIRFIRLD, Conn. – Helped by a lively and enthusiastic group of young campers, The Connecticut Audubon Society recently unveiled its new logo at an event at the organization’s Center at Fairfield.

Almost 50 campers, from grades K-5, proudly donned white T-shirts with the new logo on the front.

The new logo was designed by HMSDesign of Fairfield, according to a press release. It features a circular depiction of a bird in the form of an abstract C in blue and yellow, the colors of the logo the organization had been using for about a decade.

“The new logo stands on its own as a beacon indicating that The Connecticut Audubon Society is a distinctive, re-energized conservation organization that appeals to young people as well as our traditional membership,” said Alex Brash, president of The Connecticut Audubon Society, in a press release. “Its bright, generic songbird with the discreet ‘C’ connects us to our history and our accomplishments, and it underscores that we are the original and still independent Audubon Society of Connecticut.”

“Our objective with the redesign was to develop a mark that would be bold, easily recognizable, and resonate with the diverse members of the Connecticut Audubon community,” said Hugh Montgomery, principal of HMSDesign, in a press release. “It had to be just as fun and appropriate for our next generation of conservationists as it is for those with a lifelong interest.”

The Connecticut Audubon Society's goal is to use the charismatic nature of birds to inspire the next generation of conservationists, as well as to work with the current generation to protect and improve the state’s natural habitats for the betterment of state residents, birds and other wildlife.

The organization operates four nature centers, two museums and 19 sanctuaries.

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