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She started the 35-year-old company, which sells ingestible and skin care products made from Royal Jelly, a rare and unique substance from the beehive, after a "miraculous" experience after using the product, daughter Lori Balletta recounts.
“My mother struggled day to day when we were kids," Balletta said.
Unable to locate fresh, non-freeze dried Royal Jelly in the United States, she was able to locate some in London, England. She then started taking Royal Jelly every day for a full three months and began to feel better, Lori said.
Madeline then began operating out of her home and moved to a corporate facility in Valley Cottage selling BeeAlive Royal Jelly products in 1989.
Today the company is run by her children, Lori and Jason, out of a corporate headquarters in Congers, N.Y.
For more information, call (800) 543-2337, visit www.beealive.com or visit in the retail store, 151 Route 9W.
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